FAQs
I don’t use any of your booklets. How can I subscribe to the senior lead service for the booklets?
Mature investorswill see an advertisement that offers ONE FREE booklet of the several
that we offer. You need to be prepared to send what they request. Therefore,
you want to set up your ebooklets, send what the investor requested, and start
the relationship right. However, if your firm insists you use their materials,
then do it. Once you use our follow-up script, you can still convert these
leads to clients.
Can I email them a booklet?
Yes, we have an electronic version available in
the Advisor Center. However, the physical booklet customized
with your picture and information, will make a much better impression than
email. We still live in an era where something physical, something in print,
will get more credibility that something that arrives via email. And the
important aspect of the booklets is the impact that comes when the prospect
receives the physical booklet with your picture. It positions you as an expert
because seniors believe that writers are experts.
I have my own literature or booklets. Can I send that instead of your booklet?
Yes, but you will get a better response using our booklets because we allow
you to insert your name, photo, credentials and biography.
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How many leads will I get?
There is no way to tell in advance. The size of the radius you select and the density of population in your area determine the number of leads you receive. You will get more leads in New York City than you will in Iowa. You pay only for the leads you receive.
What if I get too many leads? Can I limit the number I receive?
Yes. You can set the maximum number of leads per week when you register or anytime thereafter .
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Have the booklets been FINRA reviewed?
As of 9-9-08, 4 of the 7 booklets have FINRA Reveiw letters. These are provided to you when you register.
My broker/dealer does not let me send email. Can
I still use your program?
The booklets get sent by US mail.
How do I get the leads?
They come to you via email as a convenience but do not reply on email as email is fallible. We store them
for you and we urge you to check your account (log into your Advisor Center) at least
every other day, as email is inherently unreliable and
we don't want you to miss any leads.
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Can I download the leads so I can easily import them into my database or contact manager?
Yes. The system allows you to download your leads in a format that is readable by most database, spreadsheet and contact manager software. Once you register, you receive these instructions.
How are prospects that came
into my zip codes before I signed up for them handled?
When you first
begin the matching service, the leads you receive on signup may have been waiting
for materials not more than 7 days and thereafter, we will post and email your
leads often within 5 minutes of the prospect submitting their request, and never
more than 24 hours later. (We remove form our system any leads more than 7 days old for which we do not have an advisor).
Do you guarantee the quality of your leads?
Every lead will contain the following information:
Name, Address, Phone, Email Address. People requesting
the information have every incentive to provide accurate
data about themselves, or else they won't receive the item
they request. Our forms have a built-in "self check." However,
it's possible that a requestor provides inaccurate information
or makes an error when typing their information. Javelin Marketing
does guarantee that every lead will have either an accurate
phone number OR email address or we will provide a
credit (credit requests must be provided within 10 days
of your receipt of the lead by emailing support@javelinmarketing.com.
We will check the phone or email prior to issuing a credit).
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What about duplicate leads? If a senior signs up for the same booklet three times, do I get charged three times?
If the same person enters the same information
more than once in a certain period (currently thirty days,
but that is subject to change), the subsequent leads will
be ignored. So under normal circumstances you should not
be charged for duplicate leads.
What if I am dissatisfied with the service? Can I get my money back?
You pay only for the leads you receive. You may cancel the service at any time, but leads you have already received are not refundable. If you cancel, you will be charged for any leads received but not billed up until the point you cancel. The $149 signup is not refundable.
I don't have a computer or I'm not comfortable dealing with the leads in email or downloading them. Can you just send me the leads on labels?
Sorry, no. This service is all web-based and probably isn't for you.
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Aren't seniors on the Internet just looking for coupons?
Mature consumers (age 65+) comprise 13% of the US population but only 4% of the Internet population. Meaning—the poor seniors who cannot afford a computer or Internet connection or mentally slow seniors are NOT on the Internet. Those seniors on the Internet are the cream—they are wealthier and better educated.
While 47% of all seniors are married, a whopping 74% of Internet-using seniors
are married. Meaning—they probably had two incomes during their working
years and have higher savings and net worth. They have two pensions and two
IRAs. They buy two LTC policies. They potentially get two inheritances from
their parents. Married people create more business for a financial advisor.
How do I receive credit for a bad lead?
Javelin Marketing guarantees that every lead will have either an accurate phone number or email address – if both are faulty this qualifies for lead credit. Advisors can also receive credit for leads with clearly bogus names. Therefore, leads with names such as “Mickey Mouse” qualify as a “clearly bogus” lead name.
Requests for credit must be provided within 10 days of your receipt of the lead by emailing help(at)javelinmarketing.com. All requests for credit must be emailed so that lead phone numbers, and email addresses, can be confirmed for accuracy by customer service prior to issuing a credit. Please, include the following information with each request for credit: Your name, lead name, date issued, and reason for requesting credit.
Why are there are no leads showing in my zip codes?
Here's how this works. We run thousands of advertisements
on the Internet daily, but only in zip codes where we have
an advisor registered for leads. We refresh our zip code
advertising list every 30 days-and we ONLY advertise in
zip codes where we have advisors registered for leads. Even
if one advisor signs up for zip code 11111 and only for LTC
leads, then we will start advertising for this zip code for
ALL lead types. But until the first advisor registers, we
won't get any leads for a given zip. So if you see no leads,
then there are no advisors yet registered for these zip codes.
It may take up to 3-4 week before you start seeing leads
come into your account. Register
now and have us start getting leads for you.
Why do I get leads outside of my radius?
Note that
if you selected a zip code and ANY PART of that zip code
is within your radius, you will receive leads from that
ENTIRE ZIP CODE, even if beyond your radius.
Your system showed 18 leads in my zip codes so I registered and only got 8 leads. How come?
Because if Mrs. Smith has requested the Annuity booklet and LTC booklet, she shows up as two leads. But if the same advisor takes the Annuity and LTC leads,
Mrs. Smith will only appear once in your actual leads and
you will only be billed once for Mrs. Smith. So any duplicate
booklet leads are "reduced" down to one lead before they
are assigned to your account.
Click Here to download a printable version of how the system works
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